- Portfolio (Scribd.com):
- Project Corrections / Time spent: I reworked my entire logo project./ 1 hr 40 min
- Message: With my portfolio the message that I am portraying is that of my ability to use the Adobe sweet to create many different types of media through design.
- Audience: My audience essentially is anyone who is interested in my work. The theme is more of a sleek look and all of my projects have to do with sports. So if anything, i would say my target audience would be athletic advertising companies.
- Top Thing Learned: The top thing i learned was in using master pages it save you a lot of time in not having to edit each page with the same image or layout.
- Future application of Visual Media: I really enjoy Photoshop so i will continue to use it and the other programs. I am a Web Design major with an emphasis in design, so i will be using all of these programs for a very long tim.
- Color scheme and color names: “Complimentary” Not sure really what to call it. Black, White, Red, Orange, Yellow, Green, Blue.
- Title Font Name & Category: Revolution II/ Decorative (slab)
- Copy Font Name & Category: Minion Pro/ Serif
- Thumbnails of Images used:
hdw.eweb4.com
- Sources (Links to images on original websites / with title of site):
P8: Brochure
Front
Inside
Back
Video Description
- Description: I chose to make an offset half fold for my basketball training facility. This brochure is to stand out and attract basketball players and teams above all other training facilities. Using a sleek and professional look for my design i am trying to show that this company is and has the best to offer athletes.
- Process (Programs, Tools, Skills): To accomplish this project i first used Illustrator using vector graphic shapes to create my logo. I already had the colors i wanted so that wasn’t an issue. I also did a mock-up by folding and measuring paper so that i new where the fold were going to need to go.
I then organized the layout to the way i saw would be the best.
I gained all of the text from my own thought and created a word document to make sure i had enough text.
Finally i gathered some images from the internet and edited some in Photoshop that needed it and composed my brochure to my liking. - Message: My message for my brochure is to attract all basketball players who seek to increase their skills and do it at the elite level, have pro and semi pro scouts watching in a competitive and professional atmosphere.
- Audience: The audience that I am trying to appeal to is the sports world; more specifically the basketball world. Kids from 7th grade to about 23. Both individual players and teams are welcome to come join and train at our facility and we want anyone who love basketball to come and join us.
- Top Thing Learned: The top thing that i actually learned was how to make something stand out but be simple. It is so key when looking at a wall of brochures to make yours stand out and look the most appealing.
- Color scheme and color names: Complimentary Triad- Black, White, & Red
- Title Font Name & Category: Convoy- Decorative(Slab)
- Copy Font Name & Category: Minion Pro- Serif/ Headers-Impact-Slab Serif
- Word Count of copy: 274
- Thumbnails of Images used:
www.xlsport.hu 
enterprisetoday.com
- www.sears.com
goalrilla.com
www.sugarrays.co.uk
- Sources (Links to images on original websites)
Project 7 Webpage
- Description: My webpage is built to show both my ability to create a basic webpage and also “show off” my logo and describe the process taken in order to create the logo and it also includes the like to my WordPress to view more about my loge.
- Process (Programs, Tools, Skills): In order to create this webpage i used Webwrangler and uploaded pre made HTML tagging and CSS and added my own information including my logo, my process of creating the logo, and a different background. I saved my background picture into the same folder as my webpage and linked my HTML and CSS together to make it all connect.
- Message: My message is to inform others about my logo, and the logo itself is to send the massage of an Elite sports company.
- Audience: My audience is the athletic world to all aspiring athletes.
- Top Thing Learned: I learned how to use tagging in HTML and CSS.
- Color scheme and color hex: Complimentary #cc6633/Orange and #333399/Blue
- Title Font Families & Category: Arial/Slab Serif
- Copy Font Families & Category: Times New Roman/Sans Serif
- Changes made to the CSS: I change the background image, the font types, and the color of the H1 or heading.
Project 6 Stationary
- Letterhead:
Business Card (8.5×11 layout):
Business Card (Large Layout):
- Description: Both my stationary and business promote the business of Academy Sports. It is a sports facility where there is a workout gym and also multiple basketball courts. It is a training facility for elite athletes. The stationary is used for company documents and the card to pass around to receive more clients.
- Process (Programs, Tools, Skills):
1. I first created the basketball in Illustrator. Then got a font online and downloaded it and used it for my logo.
2. I then place it on the stationary and added the line across the page and added my contact information.
3. I used the ball also as the water mark for repetition.
4. For the card i used the same information on the stationary and increase the ball size for the card to add a little variety and to take up more of the card. - Message: My message is to show professionalism and elite training from the company and employees.
- Audience: The audience is any athlete that wants to improve their skills.
- Top Thing Learned: I learned the best layout for the stationary and that sizing is huge.
- Color scheme and color names: Complimentary- Red and gold
- Title Font Name & Category: Infinite Justice- Decorative
- Copy Font Name & Category: Myrian Pro- sans serif
Project 5 Logos
- Description: These logos are for a sports company. Really anything sports but like in the middle logo that obviously would be tailored more to basketball fans or players.
- Process (Programs, Tools, Skills):
1. I first went online to find free fonts and downloaded them into Adobe Illustrator.
2. I then picked different color schemes that i would use for each logo.
3. Then arranged them as i saw fit (took me a while to try many different arrangements.
4. Finally found the layout for each logo. - Message: The message i am getting across with these logos are that this is an elite athletic logo (hence the name) and is to be put on any type of athletic wear.
- Audience: The audience i am trying to attract with this logo are any athlete that is serious in what they do.
- Top Thing Learned: I learned that type logos are a lot easier to come up with but i feel the other style with a graphic of some sort fit more of the logo criteria instead of just a brand.
- Three Color Scheme and Color Names: Monochromatic- Blue/Complimentary- Blue and Orange/ Contrasting- Red and black
- Three sets of Title / Body Font Names & Categories:Decorative/script
- Votes on favorite logo:
- Top Logo = _3_; Middle Logo = _1_; Bottom Logo = _2_;
- My favorite logo is _the middle one as well______.
Project 4 Montage
- Description: This is an inspirational post specifically appealing to the sport/basketball audience. It is of a world known, legend of basketball; Michael Jordan. It is to boost confidence and inspire the athlete and really anyone who wants to succeed.
- Process (Programs, Tools, Skills, Steps taken while designing):
1. I found all three photos online and downloaded them into the same photoshop file.
2. I then positioned the photos in a way that i saw appealing. I then used the masking layer tool and faded out portions of each photo to where they all “meshed together” and then picked certain photos stand out more to so hierarchy.
3. I then found quote by Michael Jordan and inserted it in the bottom left-hand corner to fill the space.
4. I then found a fitting font, then chose the color of the typography to be white to contrast with the rest of the composition. - Message: The message of this montage is to help athletes and those who seek to progress in whatever they choose.
- Audience: The audience is specifically athletes, but can relate to everyone.
- Top Thing Learned: The top thing i learned was how to use the masking tool in photoshop.
- Filter / Colorization used and where it was applied: I really only dimmed the photo of the net behind Michael Jordan.
- Color scheme and color names: Complimentary- red & yellow
- Title Font Name & Category: DTL DocumentaT-Serif
- Copy Font Name & Category: same
- Thumbnails of Images used:
- Sources (Links to images on original websites / with title of site):
Project 3 Photodesign
- Description: This photo design project uses the principle of depth and clarity vs. something being out of focus. I chose this picture because i really like baseball and i felt it would be a good picture. I chose the color scheme based off of the hat and added the baseball being somewhat of a neutral color with the red for the seams.
- Process (Programs, Tools, Skills): I first came up with the color scheme from the colors of the hat. Then took the picture so that the hat would be out of focus and the ball super in focus.
- Message: The message i am trying to portray is that of baseball being the best game, both to me and to babe ruth.
- Audience: My audience is any baseball player or fanatic in general.
- Top Thing Learned: I really learned how to perform edits in photoshop and i really enjoyed the stamp tool.
- Color scheme and color names: I chose the color scheme split complimentary with the three colors be red, yellow, and blue.
- Title Font Name & Category: Minion Pro: Sans serif
- Copy Font Name & Category: Impact TT: Slab serif
- Thumbnail of original, unedited image inserted
- Date and location you took the photo(s): 5/20/14; on campus
Photo Design Activity: Photography
Light 1: Outside I first had to wait until the sun was actually out. I felt like all of the colors in this picture had many shades of similar colors. I then brought it into Photoshop and used the 4 basic editing tools.
Light 2:
I laid a black backdrop and got a lamp to use inside light and shined it on the glove and ball. I took many different shots in different positions and pick the best one. I then brought it into Photoshop and used the 4 basic editing tools.
Focus 1:
I first found the color scheme that i was going for. Then offset the props and took the picture with the half button setting. I then brought it into Photoshop and used the 4 basic editing tools.
Focus 2:
I first found the color scheme that i was going for. Then offset the props and took the picture with the half button setting. I then brought it into Photoshop and used the 4 basic editing tools.
Composition 1 (lead):
I found an object that faced inwards and helped with the movement when also following the rule of thirds. I then brought it into Photoshop and used the 4 basic editing tools.
Composition 2:
I used this photo because of where the major lines of the photo are. I can see two vertical lines in this picture where the waterfalls are following the rule of thirds. I then brought it into Photoshop and used the 4 basic editing tools.
Project 1 Flier
Description: This flier is to promote the upcoming Graduate leadership conference. It consists of the date, time, and location along with the title of the conference and the hosting companies logo and email address.
Process (Programs, Tools, Skills): I used both Adobe Indesign and Adobe Illustrator to construct this flyer. I acquired the pictures and text from the given links on the Ilearn website and started by pasting everything into my Indesign pasteboard to see what i had to work with. I used many tools including the pen tool, gradient swatch tool, rectangle tool, rectangle frame tool, text tool, and the selection tool. I started by placing the picture i had chosen and then placed and aligned the text up with the title. I then created the gradient shapes and transferred them from Adobe Indesign and place everything as i had planned and been critiqued too.
Message: The message of this flier is to invite and inform the graduating students of an upcoming conference. It is to be youthful being college-age friendly and easy to read.
Audience: The audience that this flier is trying to work with is graduating college students who are looking for leadership roles after having graduated.
Top Thing Learned: The top thing that i have learned in producing this project is to really pay attention to not trapping whitespace. There were many draft before i got an even flow with the text and obviously didn’t trap the whitespace.
Title Font Name & Category: Title is Brush Script Std and is a decorative font.
Copy Font Name & Category: The body copy and any other text beside the jpeg of the logo is a san serif type the font is Minion Pro.
Links to images used in this project: Logo and picture- https://byui-beta.brainhoney.com/Frame/Component/CoursePlayer?enrollmentid=19914309&itemid=B9BYQ
Project 2 Event Ad
Description: This event ad is advertising the upcoming Charity Basketball Tournament that is being held at BYU-Idaho and it is to help Dwayne Wade help raise money for the Helping Hands Foundation. Participants are to register online at the website given at the bottom of the add and it is 20 dollars to participate as a three person team.
Process (Programs, Tools, Skills): I only used Microsoft Word to create this ad as far as programs. I also used a scanner to scan in the photo of Dwayne Wade.
Message: The Message of this add is to help raise money in a sport friendly way. Do have fun and compete, but also help others with the money that is raised.
Audience: The audience that this ad is trying to reach is the basketball community. All ages that are willing to compete at any level depending not he abilities of each team. Both men and women are able to register as a team.
Title Font Name & Category: Apple Chancery: Script. In order to keep the two font limit i used the same font for part of the title, but then i used the script font for the 3 vs. 3 to keep the rule.
Copy Font Name & Category: Krungthep: Slab Serif
Scanned images used, sources, original sizes, location of scanner used: Golfers Digest Scanner: EPSON Perfection V300Photo ; Library Tech Center 2 1/2 in by 3 1/2 in
Colten Whatcott 